该列表必须包括您的品牌名称，代表您的品牌，产品和这些品种的人员。还注意到可能拼写错误的术语。这样，你赢了’t miss any important conversations about topics that you should be concerned with as part of your 声誉管理.
2.找出谁’s talking about you.
Your community is composed of several smaller groups. Among them are your customers, bloggers and product reviewers, investors, journalists, employees, and business competitors. Basically, anyone who knows your brand to some extent can talk about you online. Categorizing them will allow you to come up with a unique online 声誉管理 strategy for each group.
The basic, yet the most essential, purpose of monitoring your online reputation is to protect your company branding. It is, in some ways, a form of marketing, and it therefore should be anchored to your entire marketing strategy. Identifying how your 声誉管理 efforts relate to brand promotion as a whole will provide direction and guide your future decisions.
Perhaps the most important step in 声誉管理 is responding to what people are saying about your brand online. Before you can do this, however, you have to know how to listen properly, understand people s feedback, make the necessary clarifications, and implement the necessary changes to your organization. Taken together, mastering all these things will allow you to provide better products and services to your loyal followers.